EPFO Goes On Air on Radio! Tune in to FM Rainbow for the ‘Rainbow Helpline’ – Get Your EPF Queries Answered Live
In a significant move to enhance public outreach and deliver accurate information about Employees’ Provident Fund (EPF) services, the Employees’ Provident Fund Organisation (EPFO) is now reaching out to the citizens via radio. In collaboration with FM Rainbow, EPFO is launching a special radio programme titled ‘Rainbow Helpline’, designed to directly engage with members of the workforce and provide real-time clarity on EPF-related matters.
Date: 30th June 2025
Time: 1:00 PM
Station: FM Rainbow
What is ‘Rainbow Helpline’?
The Rainbow Helpline is an innovative radio programme where EPFO experts will connect directly with listeners and answer their questions related to provident fund accounts, UAN (Universal Account Number), pension schemes, e-nomination, withdrawal claims, digital services, and more. Whether you’re a salaried employee, a retiree, or a new EPF member — this show is tailor-made to resolve your concerns.

EPFO Goes On Air on Radio
The aim is to simplify EPF services through a people-first approach — giving voice to members and resolving their doubts in a manner that’s both accessible and trustworthy.
Why This Initiative Matters
The EPFO has been at the forefront of several technology-driven reforms to ensure transparency, accessibility, and speedy service delivery. From digital passbooks to face authentication and auto-claim processing, the organization has continuously evolved to meet the expectations of a growing and digitally-empowered workforce.
However, even with all the digital tools available, many citizens, especially those in semi-urban or rural areas, still feel hesitant or confused when navigating EPF-related services. Language barriers, limited access to internet-based resources, and general lack of awareness often act as obstacles.
This is where the power of radio comes in.
Radio is one of the most effective and trusted communication mediums in India, especially in Tier-2 and Tier-3 cities, as well as rural belts. FM Rainbow, known for its wide reach and informative programming, provides an ideal platform to educate, empower, and engage.
What to Expect from the Rainbow Helpline Episode
Listeners tuning into the programme on 30th June at 1 PM can look forward to:
- Expert Interaction: EPFO officials will respond to commonly asked questions and bust myths around EPF processes.
- Live Q&A: Selected queries from listeners will be answered live on air.
- Latest Updates: Get informed about the newest EPFO reforms, online services, and member-friendly initiatives.
- Tips and Guidance: Learn how to use the UMANG app, activate UAN, update e-nominations, track claims, and correct KYC details.
Whether it’s a doubt regarding EPF withdrawals, pension eligibility, account linking, or grievance redressal, the Rainbow Helpline promises to provide credible answers straight from the source.
Who Should Listen?
This programme is beneficial for:
- Working Professionals in private or public sectors
- Pensioners under the Employees’ Pension Scheme
- Employers and HR professionals handling PF compliance
- Students & Job Seekers who are entering the workforce
- General Public seeking financial literacy about social security
Bridging the Knowledge Gap
Through this initiative, EPFO is aiming not just to resolve queries, but to foster financial awareness and encourage self-service adoption among members. Often, a lack of information or misinformation leads to delays, confusion, or unnecessary dependency on middlemen.
By going live on a popular, government-backed radio platform, EPFO ensures that accurate, reliable information reaches the right ears — especially those who may not have the means to attend awareness workshops or access online portals.
Summary
The Rainbow Helpline on FM Rainbow is more than just a radio show — it is a part of EPFO’s broader commitment to inclusivity, outreach, and transparency. It’s an opportunity for every EPF member, no matter where they are, to connect directly with the source and make the most of their entitlements.
- So, don’t miss out!
Mark your calendar – 30th June 2025 at 1 PM.
Tune in to FM Rainbow and empower yourself with the knowledge that secures your financial future.
Stay informed. Stay empowered.
EPFO – Your Trust, Our Commitment.
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